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I.Y.M 420 - an independent, urban brand operating collectively in Music, Fashion and Entertainment, pushing from a platform that was formed back in 2012.
As a brand and music label we currently support and promote a variety of bold, fresh and talented artists breaking through into the current and most poppin, urban British music scene, with a vision to ensure that homegrown rap of different forms, remains and continues a vital movement.
With music and production being a dominant driving force for I.Y.M 420, however not solely based on music alone,as a company we embrace " Urban British music, fashion, entertainment and the culture that follows".
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